Lucht, wind, energie
8 11 2008Online aan PR (public relations) doen. Onlangs stond daarvan een artikel in Inside Digital Media. Heel het doen en laten van het bedrijf online gooien om daar eventueel toch revenue mee te creëren. Facebook, twitter, myspace, linkin,… noem maar op. Overal heb je “volgers” die weten hoe het er aan toe gaat met het bedrijf die je vertegenwoordigt.
Zelf vraag ik me altijd af of dat wel zijn nut heeft en of dat eigenlijk echt wel werkt, of ofdat sommige het eerder gebruiken om hun eigen ego ferm te boosten.
Volgens mij werkt dat wel als je daar niet mee overdrijft. Sommige klanten hebben misschien meer een wens naar professionaliteit en “enclosure” ipv van een bedrijf die loopt te roepen “hey, wij gaan dit voor dat bedrijf doen”. Persoonlijk vind ik dat alles behalve professioneel, zeker als je dergelijke zaken niet eerst bespreekt met de klant. Persoonlijk zou ik dan toch opteren voor enkele kwalitatieve posts ipv constant “luchtig” kwantitatief materiaal.
In sommige gevallen ontpoppen deze online PR types tot zelfverklaarde evangelisten en/of specialisten. Alles wat ze lezen en interessant vinden op vlak van technologie en marketing online gooien net of ze hebben het zelf uitgevonden.
Een collega zei ooit eens tegen me, “t is toch allemaal veel lucht dat ze verkopen”.
Snel veel lucht door een smal kanaal duwen en je krijgt wind. En daar kan je tegenwoordig ook al energie mee maken.
Nagels met koppen, of hoe zeggen ze dat…
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